The 3 Things You Need for a Profitable Online Event
Apr 07, 2020
Have you always wanted to host your own profitable online event, but feel overwhelmed by your limited marketing experience or lack of a business degree?
Don’t worry, you’re not alone, and I’m here to help. Today, I’m pulling back the curtain to reveal the behind-the-scenes of how we’ve built a successful business out of practically nothing. If you’re interested in learning how to launch a profitable online event that attracts people, this episode is for you!
In this guide, we’ll cover three critical components that make up a successful online event, along with some of the biggest strategies you can implement to truly stand out:
1. Innovative and Impactful Strategies
This is one of the most important elements of any successful event—what you offer your attendees. The presentations and content you provide need to do more than just sell to your participants. They should offer an experience that educates and inspires, whether the event is free or paid.
When you focus too much on selling products, it can make the event feel like an endless commercial. Remember, your participants are coming to learn, connect, and experience something meaningful. If your event is more focused on pushing products or services, people will tune out. Instead, prioritize offering value, insights, and actionable knowledge that participants can apply in their lives or businesses. This creates lasting impact, which makes your event stand out in a crowded space.
2. Up-to-Date Topics
Staying relevant is crucial. In any industry, things change rapidly, so it’s essential that the topics you cover are current and in demand. Your participants will appreciate your content much more if it speaks to their immediate challenges or interests. If your event is about outdated or irrelevant topics, it won’t hold people’s attention. To make sure your event content resonates with your audience, research the latest trends, challenges, and innovations within your niche.
Be proactive in curating content that stays relevant by updating it regularly. Offering fresh, on-trend material positions you as a thought leader in your field, building trust and credibility with your attendees.
3. Efficient Delivery Method
Now, delivery isn’t just about being “online.” Sure, anyone can throw something online and call it a virtual event, but to truly make an impact, your delivery must be streamlined and efficient. This means creating content that’s easy to access, digest, and interact with. Think of your participants as busy individuals who want to make the most out of their time, so your content should be optimized for quick learning and engagement.
Your event platform should be user-friendly, ensuring smooth access to presentations, breakout sessions, and materials. Additionally, consider different types of content delivery, such as live Q&A sessions, on-demand videos, or downloadable resources. The goal is to make your event as easy and enjoyable to participate in as possible, removing any obstacles that could distract or frustrate your attendees.
4. Building a Community-Driven Experience
At the core of every successful online event is the sense of community it builds. Engagement with your audience is essential, and it’s not just about hosting a presentation. It’s about fostering conversation, connection, and dialogue. If your attendees feel involved in the experience, they are more likely to stay engaged and return for future events.
Start by listening to what your audience wants. Whether you’re conducting a poll, asking a question on social media, or simply gathering feedback, make sure your audience’s voices are heard. A simple Facebook post asking for opinions or ideas can spark a conversation that helps shape your event. It doesn’t have to be perfect right from the start. Even if you don’t get immediate responses, the key is to keep creating opportunities for interaction. You’ll see a snowball effect as you continue to build relationships with your community.
Rather than just using your platform to “talk at” your audience, aim to interact with them and build a two-way dialogue. You’ll create a much more memorable experience and establish a loyal following of people who feel personally connected to your work.
